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Enduring Understanding: Skillful evaluation and critique are critical components of experiencing, appreciating, and producing media artworks.
Essential Question(s): How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
Process Component(s): Evaluate

Performance Standard(s):
Identify and apply basic criteria for evaluating and improving media artworks and production processes, considering context.

Enduring Understanding: Interpretation and appreciation require consideration of the intent, form, and context of the media and artwork.
Essential Question(s): How do people relate to and interpret media artworks?
Process Component(s): Interpret

Performance Standard(s):
Determine and explain reactions and interpretations to a variety of media artworks, considering their purpose and context.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Identify, describe, and explain how messages are created by components in media artworks. b. Identify and describe how various forms, methods, and styles in media artworks manage audience experience.

Enduring Understanding: The forming, integration, and refinement of aesthetic components, principles, and processes creates purpose, meaning, and artistic quality in media artworks.
Essential Question(s): What is required to produce a media artwork that conveys purpose, meaning, and artistic quality? How do media artists refine their work?
Process Component(s): Construct

Performance Standard(s):
a. Structure and arrange various content and components to convey purpose and meaning in different media arts productions, applying sets of associated aesthetic principles, such as balance and contrast. b. Demonstrate intentional effect in refining media artworks, emphasizing elements for a purpose.

Enduring Understanding: Media artists plan, organize, and develop creative ideas and models into process structures that can effectively realize the artistic idea.
Essential Question(s): How do media artists organize and develop ideas and models into process structures to achieve the desired end product?
Process Component(s): Develop

Performance Standard(s):
Discuss, test, and assemble ideas, plans, and/or models for media arts productions, considering the artistic goals and the presentation.

Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts.
Essential Question(s): How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original?
Process Component(s): Conceive

Performance Standard(s):
Conceive of original artistic goals for media artworks using a variety of generative methods such as brainstorming and modeling.

Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts.
Essential Question(s): How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original?
Process Component(s): Conceive

Performance Standard(s):
Envision original ideas and innovations for media artworks using personal experiences and the work of others.

Enduring Understanding: Media artists plan, organize, and develop creative ideas and models into process structures that can effectively realize the artistic idea.
Essential Question(s): How do media artists organize and develop ideas and models into process structures to achieve the desired end product?
Process Component(s): Develop

Performance Standard(s):
Develop, present, and test ideas, plans, models, and/or proposals for media arts productions, considering the artistic goals and audience.

Enduring Understanding: The forming, integration, and refinement of aesthetic components, principles, and processes creates purpose, meaning, and artistic quality in media artworks.
Essential Question(s): What is required to produce a media artwork that conveys purpose, meaning, and artistic quality? How do media artists refine their work?
Process Component(s): Construct

Performance Standard(s):
a. Create content and combine components to convey expression, purpose, and meaning in a variety of media arts productions, utilizing sets of associated aesthetic principles, such as emphasis and exaggeration. b. Determine how elements and components can be altered for clear communication and intentional effects, and refine media artworks to improve clarity and purpose.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Identify, describe, and differentiate how messages and meaning are created by components in media artworks. b. Identify, describe, and differentiate how various forms, methods, and styles in media artworks manage audience experience.