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Enduring Understanding: Media artworks and ideas are better understood and produced by relating them to their purposes, values, and various contexts.
Essential Question(s): How does media arts relate to its various contexts, purposes, and values? How does investigating these relationships inform and deepen the media artist's understanding and work?
Process Component(s): Relate

Performance Standard(s):
a. Explain verbally and/or in media artworks how media artworks and ideas, such as fantasy and reality and technology use, relate to everyday life and culture. b. Examine and interact appropriately with media arts tools and environments, considering ethics, rules, and fairness.

Enduring Understanding: : Media artworks synthesize meaning and form cultural experience.
Essential Question(s): How do we relate knowledge and experiences to understanding and making media artworks? How do we learn about and create meaning through producing media artworks?
Process Component(s): Synthesize

Performance Standard(s):
a. Examine and use personal and external resources , such as interests, research, and cultural understanding, to create media artworks. b. Examine and show how media artworks form meanings, situations, and/or cultural experiences, such as online spaces.

Enduring Understanding: Skillful evaluation and critique are critical components of experiencing, appreciating, and producing media artworks.
Essential Question(s): How and why do media artists value and judge media artworks? When and how should we evaluate and critique media artworks to improve them?
Process Component(s): Evaluate

Performance Standard(s):
Identify and apply basic criteria for evaluating and improving media artworks and production processes, considering context.

Enduring Understanding: Interpretation and appreciation require consideration of the intent, form, and context of the media and artwork.
Essential Question(s): How do people relate to and interpret media artworks?
Process Component(s): Interpret

Performance Standard(s):
Determine and explain reactions and interpretations to a variety of media artworks, considering their purpose and context.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Identify, describe, and explain how messages are created by components in media artworks. b. Identify and describe how various forms, methods, and styles in media artworks manage audience experience.

Enduring Understanding: The forming, integration, and refinement of aesthetic components, principles, and processes creates purpose, meaning, and artistic quality in media artworks.
Essential Question(s): What is required to produce a media artwork that conveys purpose, meaning, and artistic quality? How do media artists refine their work?
Process Component(s): Construct

Performance Standard(s):
a. Structure and arrange various content and components to convey purpose and meaning in different media arts productions, applying sets of associated aesthetic principles, such as balance and contrast. b. Demonstrate intentional effect in refining media artworks, emphasizing elements for a purpose.

Enduring Understanding: Media artists plan, organize, and develop creative ideas and models into process structures that can effectively realize the artistic idea.
Essential Question(s): How do media artists organize and develop ideas and models into process structures to achieve the desired end product?
Process Component(s): Develop

Performance Standard(s):
Discuss, test, and assemble ideas, plans, and/or models for media arts productions, considering the artistic goals and the presentation.

Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts.
Essential Question(s): How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original?
Process Component(s): Conceive

Performance Standard(s):
Conceive of original artistic goals for media artworks using a variety of generative methods such as brainstorming and modeling.

Enduring Understanding: Media arts ideas, works, and processes are shaped by the imagination, creative processes, and by experiences, both within and outside of the arts.
Essential Question(s): How do media artists generate ideas? How can ideas for media arts productions be formed and developed to be effective and original?
Process Component(s): Conceive

Performance Standard(s):
Envision original ideas and innovations for media artworks using personal experiences and the work of others.

Enduring Understanding: Media artists plan, organize, and develop creative ideas and models into process structures that can effectively realize the artistic idea.
Essential Question(s): How do media artists organize and develop ideas and models into process structures to achieve the desired end product?
Process Component(s): Develop

Performance Standard(s):
Develop, present, and test ideas, plans, models, and/or proposals for media arts productions, considering the artistic goals and audience.