Search the California Content Standards

Enduring Understanding: Media artists require a range of skills and abilities to creatively solve problems within and through media arts productions.
Essential Question(s): What skills are required for creating effective media artworks and how are they improved? How are creativity and innovation developed within and through media arts productions? How do media artists use various tools and techniques?
Process Component(s): Practice

Performance Standard(s):
a. Employ mastered artistic, design, technical, and soft skills in managing and producing media artworks. b. Fluently employ creativity and innovation in formulating lines of inquiry and solutions to address complex challenges within and through media arts productions.

Enduring Understanding: Media artists purposefully present, share, and distribute media artworks for various contexts.
Essential Question(s): How does time, place, audience, and context affect presenting or performing choices for media artworks?
Process Component(s): Present

Performance Standard(s):
Design the presentation of media artworks, considering the relationships of formats and contexts, and desired outcomes.

Enduring Understanding: Media artists purposefully present, share, and distribute media artworks for various contexts.
Essential Question(s): How does time, place, audience, and context affect presenting or performing choices for media artworks?
Process Component(s): Present

Performance Standard(s):
Design the effective presentation and promotion of media artworks for a variety of formats and contexts, such as local exhibits, mass markets and virtual channels.

Enduring Understanding: Media artists purposefully present, share, and distribute media artworks for various contexts.
Essential Question(s): How does time, place, audience, and context affect presenting or performing choices for media artworks?
Process Component(s): Present

Performance Standard(s):
Curate, design, and promote the presentation of media artworks for intentional impacts, through a variety of contexts, such as markets and venues.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Analyze and describe the qualities of and relationships between the components, content, and intentions of various media artworks. b. Analyze how a variety of media artworks manage audience experience and create intention through multimodal perception.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Analyze and explain the qualities of and relationships between the components, form and content, aesthetics, intentions and contexts of a variety of media artworks. b. Analyze and explain how diverse media artworks manage audience experience and create intention and persuasion through multimodal perception.

Enduring Understanding: Identifying the qualities and characteristics of media artworks improves one's artistic appreciation and production.
Essential Question(s): How do we 'read' media artworks and discern their relational components? How do media artworks function to convey meaning and manage audience experience?
Process Component(s): Perceive

Performance Standard(s):
a. Analyze and synthesize the qualities and relationships of the components and the audience impact in a variety of media artworks. b. Examine diverse media artworks, analyzing methods for managing audience experience, creating intention and persuasion through multimodal perception, and systemic communications.

Enduring Understanding: Interpretation and appreciation require consideration of the intent, form, and context of the media and artwork.
Essential Question(s): How do people relate to and interpret media artworks?
Process Component(s): Interpret

Performance Standard(s):
Analyze the intent, meanings, and reception of a variety of media artworks, focusing on personal and cultural contexts.

Enduring Understanding: Interpretation and appreciation require consideration of the intent, form, and context of the media and artwork.
Essential Question(s): How do people relate to and interpret media artworks?
Process Component(s): Interpret

Performance Standard(s):
Analyze the intent, meanings, and influence of a variety of media artworks, based on personal, societal, historical, and cultural contexts.

Enduring Understanding: Interpretation and appreciation require consideration of the intent, form, and context of the media and artwork.
Essential Question(s): How do people relate to and interpret media artworks?
Process Component(s): Interpret

Performance Standard(s):
Analyze the intent, meanings and impacts of diverse media artworks, considering complex factors of context and bias.