Skip to main content
California Department of Education Logo

CTE.BF.A.8.5 (Career Technical Education – Pathways)


Standard Identifier: CTE.BF.A.8.5
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Business and Finance
Pathway: Business Management Pathway

Pathway Standard:
Construct a Marketing Plan.

Performance Indicator:
Differentiate the components of a promotional plan (e.g., advertising, public relations, and sales promotion) and describe how the plan is used to achieve a stated outcome.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881