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CTE.HTR.C.4.6 (Career Technical Education – Pathways)


Standard Identifier: CTE.HTR.C.4.6
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Hospitality, Tourism, and Recreation
Pathway: Hospitality, Tourism, and Recreation Pathway

Pathway Standard:
Describe the fundamentals of successful sales and marketing methods.

Performance Indicator:
Analyze the way in which basic marketing principles and procedures can be applied to targeting an audience, including: branding, bench marking, and promotional selling and upgrading and their effect on profits.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881