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CTE.MPD.D.8.2 (Career Technical Education – Pathways)


Standard Identifier: CTE.MPD.D.8.2
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Manufacturing and Product Development
Pathway: Product Innovation and Design Pathway

Pathway Standard:
Understand and apply basic business and entrepreneurial principles and identify potential markets and/or other business opportunities for distribution of the product.

Performance Indicator:
Create a marketing plan for the product that includes target consumer, price, product name, brand, and product positioning in the retail market.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881