CTE.MSS.A.5.6 (Career Technical Education – Pathways)
Standard Identifier:
CTE.MSS.A.5.6
Content Area:
Career Technical Education – Pathways
Grade Range:
7-12
Industry Sector:
Marketing, Sales, and Services
Pathway:
Marketing Pathway
Pathway Standard:
Demonstrate an understanding of the nature and scope of the product/service management function, quality assurance, product mix, positioning, and other market product considerations.
Performance Indicator:
Analyze factors marketers use to position products and businesses such as branding, packaging, labeling, legal considerations, product life cycle and management techniques for each level of the life cycle, purchasing functions.
Demonstrate an understanding of the nature and scope of the product/service management function, quality assurance, product mix, positioning, and other market product considerations.
Performance Indicator:
Analyze factors marketers use to position products and businesses such as branding, packaging, labeling, legal considerations, product life cycle and management techniques for each level of the life cycle, purchasing functions.
Questions: Curriculum Frameworks and Instructional Resources Division |
CFIRD@cde.ca.gov | 916-319-0881