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CTE.MSS.A.5.7 (Career Technical Education – Pathways)


Standard Identifier: CTE.MSS.A.5.7
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Marketing Pathway

Pathway Standard:
Demonstrate an understanding of the nature and scope of the product/service management function, quality assurance, product mix, positioning, and other market product considerations.

Performance Indicator:
Analyze how creativity, compelling communication and design, positioning, and target marketing effectively reach customers.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881