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CTE.MSS.A.7.1 (Career Technical Education – Pathways)


Standard Identifier: CTE.MSS.A.7.1
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Marketing Pathway

Pathway Standard:
Demonstrate an understanding of product and institutional promotion through advertising, publicity/public relations, promotional sales, and e-commerce, using product, services, images, and ideas to achieve a desired outcome.

Performance Indicator:
Describe the types of promotion.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881