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CTE.MSS.C.9.2 (Career Technical Education – Pathways)


Standard Identifier: CTE.MSS.C.9.2
Content Area: Career Technical Education – Pathways
Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Know the components of a promotional plan (e.g., advertising, public relations, sales promotion) and how the plan is used to achieve a stated outcome.

Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881