Search the California Content Standards

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Identify the techniques and strategies used to foster positive, ongoing relationships with customers and the importance of customer service to the business' bottom line.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Understand how promotion concepts and strategies including advertising, sales promotion, public relations, and personal selling, are used to communicate information about products, services, images, and ideas to achieve a desired outcome.

Anchor Standard:
Use existing and emerging technology to investigate, research, and produce products and services, including new information, as required in the Marketing, Sales, and Services sector workplace environment. (Direct alignment to W.11-12.6)

Performance Indicator:
Assess the value of various information and communication technologies to interact with constituent populations as part of a search of the current literature or in relation to the information task.

Anchor Standard:
Conduct short, as well as more sustained, research to create alternative solutions to answer a question or solve a problem unique to the Marketing, Sales, and Services sector using critical and creative thinking, logical reasoning, analysis, inquiry, and problem-solving techniques. (Direct alignment to W.11-12.7)

Performance Indicator:
Solve predictable and unpredictable work-related problems using various types of reasoning (inductive, deductive) as appropriate.

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Performance Indicator:
Locate and adhere to Material Safety Data Sheet (MSDS) instructions.

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Performance Indicator:
Interpret policies, procedures, and regulations for the workplace environment, including employer and employee responsibilities.

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Performance Indicator:
Use health and safety practices for storing, cleaning, and maintaining tools, equipment, and supplies.

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Performance Indicator:
Practice personal safety when lifting, bending, or moving equipment and supplies.

Anchor Standard:
Demonstrate health and safety procedures, regulations, and personal health practices and determine the meaning of symbols, key terms, and domain-specific words and phrases as related to the Marketing, Sales, and Services sector workplace environment. (Direct alignment to RST.9-10, RST.11-12.4)

Performance Indicator:
Demonstrate how to prevent and respond to work-related accidents or injuries; this includes demonstrating an understanding of ergonomics.