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Career Technical Education (Pathways) Standards




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Showing 3381 - 3390 of 3818 Standards

Standard Identifier: CTE.MSS.C.9.0

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Standard Identifier: CTE.MSS.C.9.1

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Identify target markets, competition, and customer profiles.

Standard Identifier: CTE.MSS.C.9.2

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Know the components of a promotional plan (e.g., advertising, public relations, sales promotion) and how the plan is used to achieve a stated outcome.

Standard Identifier: CTE.MSS.C.9.3

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Identify the selling techniques used to aid customers and clients in making buying decisions.

Standard Identifier: CTE.MSS.C.9.4

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Understand how products and services are conceived, developed, maintained, and improved.

Standard Identifier: CTE.MSS.C.9.5

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Use market research to develop strategies for marketing products or services in a small business.

Standard Identifier: CTE.MSS.C.9.6

Grade Range: 7-12
Industry Sector: Marketing, Sales, and Services
Pathway: Entrepreneurship/Self-Employment Pathway

Pathway Standard:
Understand effective marketing of a small business.

Performance Indicator:
Create an effective marketing plan including current social media, viral marketing, and other technologies.

Standard Identifier: CTE.PS.A.1.0

Grade Range: 7-12
Industry Sector: Public Services
Pathway: Public Safety Pathway

Pathway Standard:
Demonstrate an awareness of the personal, physical, and psychological qualities found in successful public safety job candidates, and recall critical types of decisions and outcomes which determine employability in public safety occupations.

Standard Identifier: CTE.PS.A.1.1

Grade Range: 7-12
Industry Sector: Public Services
Pathway: Public Safety Pathway

Pathway Standard:
Demonstrate an awareness of the personal, physical, and psychological qualities found in successful public safety job candidates, and recall critical types of decisions and outcomes which determine employability in public safety occupations.

Performance Indicator:
State the major types of occupations found in the Public Safety Pathway and the number of those occupations that require background-investigation security clearance and personal records free of disqualifying information.

Standard Identifier: CTE.PS.A.1.10

Grade Range: 7-12
Industry Sector: Public Services
Pathway: Public Safety Pathway

Pathway Standard:
Demonstrate an awareness of the personal, physical, and psychological qualities found in successful public safety job candidates, and recall critical types of decisions and outcomes which determine employability in public safety occupations.

Performance Indicator:
Understand how loyalty, duty, honor, integrity, selfless service, and personal courage play an important role in many public safety occupations.

Showing 3381 - 3390 of 3818 Standards


Questions: Curriculum Frameworks and Instructional Resources Division | CFIRD@cde.ca.gov | 916-319-0881