Search the California Content Standards

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Compare the distribution concepts and processes needed to move, store, locate, and transfer ownership of goods or services.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Apply the pricing concepts and strategies used to maximize return and meet customer's perceptions of value.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Identify city, county, and state certificates and licensures required to conduct business.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Identify the techniques and strategies used to foster positive, ongoing relationships with customers and the importance of customer service to the business' bottom line.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Employ the concepts, processes, and skills associated with identifying new ideas, opportunities, and methods and with creating or starting a new project or venture.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Communicate the economic principles and concepts fundamental to business operations and the importance of marketing in a global economy. (Economics)

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Comply with the rules, regulations, and expectations of all aspects of the Marketing, Sales, and Services sector.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Construct projects and products specific to the Marketing, Sales, and Services sectorrequirements and expectations.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Collaborate with industry experts for specific technical knowledge and skills.

Anchor Standard:
Apply essential technical knowledge and skills common to all pathways in the Marketing, Sales, and Services sector following procedures when carrying out experiments or performing technical tasks. (Direct alignment to W.11-12.6)

Performance Indicator:
Integrate the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.